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Why is Public Relations important as part of brand building?

Oct 4

2 min read

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70

Public Relations (PR) is a process of managing how external audiences see and feel about a brand, or a company, while branding is the way a brand is personified. This is a synergistic relationship. When both PR and branding align, business thrives.

 

By deploying a PR campaign, it paves the way for companies to develop relationships with their target audience and establish trust through strategic campaigns. The result? We create brand presence through PR brand amplification.

 

In the absence of a PR campaign, customers may feel a disconnect between them and the brand, leading to mistrust, resulting in purchase hesitancy – business struggles.

 

At CREATISE, we understand your businesses challenges.  Let’s discover how PR can boost brand recognition, visibility and top-of-the-mind recall.

 

A successful PR strategy plays a pivotal role in creating a brand’s unique identity. Through careful content creation, and prudent crafting of media stories, PR helps distinguish a brand from its competitors, thereby establishing a strong brand identity.


PR establishes a brand credibility through the creation of positive reputation management. A strong reputation can attract new customers and boost customers’ loyalty.

 

PR creates a direct channel of communication between brands and their target audiences. Through platforms like social media, media relations and PR events, it establishes a sense of confidence, leading to better engagement and brand awareness.

 

Along with successful PR campaigns, apart from the excitement and buzz created, customers will be attracted by the distinctive and innovative positioning adopted by the brand. Through good media relations, strong key opinion leaders (KOL), and engaging content, PR can amplify the brand, creating a strong brand recognition, and ultimately, long-term customer loyalty.

 

If you want your brand to be winning the game, we can empower your next move. Send us your brand challenges and we will share our winning formula to help you achieve your business objectives!



Oct 4

2 min read

4

70

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What We Do

We start your brand journey with your end goal. We build brand reputations. We deploy winning formulas to distinguish your brand amidst market competitions. We accelerate growth, enabling your brand to lead the way, gaining market attention.

Contact Us

CREATISE Communications Pte Ltd

10 Anson Road, #18-11

 International Plaza, Singapore 079903

hello@creatisecomms.org

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